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A complex product that is best described in writing will be difficult to explain to consumers who are unable to read. For this reason, a segment in which many consumers could not read would be considered unattractive because the consumers would not be responsive.

Respuesta :

Answer: False

Explanation:

To make the consumers understand the product the companies can choose different type of communication channel. Communication channel used can  be video for people who are unable to read the instructions of the complex products.

The reason for not choosing the segment cannot be the reading ability of the customers. Most of the new technological products are complex products but the users understand the usability by seeing or watching them. So these markets cannot be considered as unattractive markets.

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